Built for U.S. roofing contractors

You already paid for that lead.
Don't lose the job to a slower response.

Structio responds to every roofing lead in seconds — not minutes, not tomorrow morning. More of your leads become booked appointments, and fewer of them end up on a competitor's calendar.

Live in under an hour · Works with your existing Facebook Ads · No new software to learn
The window is shorter than it feels

The roof is already going to get sold. The only question is who books the appointment first.

Homeowners requesting a roofing quote rarely contact one company — they contact three or four, and go with whoever responds first with a clear, confident next step.

Response research across industries has consistently found that the odds of qualifying a lead fall off sharply within the first few minutes, and keep falling every minute after that. A lead sitting in a shared inbox until someone has a free moment isn't a minor delay — it's a booked appointment going to someone else.

21×
More likely to qualify a lead when contacted in the first 5 minutes versus 30 minutes later.
Average office response time~47 min
Structio response time< 15 sec
Implementation

A proven system, configured for your business

Structio isn't built from scratch for every customer — it's a platform we've already designed for roofing contractors. Our team configures it around how your business actually runs.

01 — Connect

Connect your lead sources

Your Facebook Lead Ads, website forms, and phone lines connect directly into your Structio account. No new software for your team to learn.

02 — Configure

Our team configures your system

We set up your qualification flow, personalized responses, and routing rules around your service area, crew capacity, and how your office already works.

03 — Go live

Your system goes live in under an hour

Every new lead — day, night, or weekend — gets an instant response, gets qualified, and lands in front of your team ready to book.

What you'll see

See exactly what happens the moment a lead comes in

No black box. Every response, every qualifying question, and every hand-off is visible in your dashboard from the first second.

Lead Inbox
Response Log
Qualification Flow
Routing Rules
Reporting
JM
J. Martinez — Storm damage inquiry
Submitted via Facebook Lead Ad · 2 sec ago
Responded · 0:09
TK
T. Kowalski — Full roof replacement
Submitted via website form · 41 sec ago
Responded · 0:12
RH
R. Holt — Leak repair, qualifying
Inbound call, after hours · 1 min ago
Qualifying now
10:42:03 → Lead received  ·  10:42:11 → Response sent  ·  10:43:52 → Qualified, sent to crew queue
Built on infrastructure your leads already trust
MetaTwilioOpenAIMakeStripe
Watch it happen

See Structio respond to a roofing lead in real time

This two-minute walkthrough shows a real lead coming in through Facebook Lead Ads, Structio's response going out, and the qualified lead landing in the dashboard — start to finish.

Add your Loom recording link to activate this demo
  • 0:00 — A lead submits a Facebook Lead Ad form for storm damage repair.
  • 0:14 — Structio sends a personalized text response within seconds.
  • 0:48 — The lead replies, gets qualified, and is scored automatically.
  • 1:20 — A ready-to-book appointment lands in your dashboard.
Not a replacement for your team

Your office is good. This closes the gap they can't cover.

A good receptionist or office manager still calls leads back. Structio handles the moments they physically can't — nights, weekends, job sites, and the ten minutes after a lead comes in while the phone is already ringing with something else.

CapabilityManual follow-upStructio
Response timeMinutes to hoursUnder 15 seconds
Nights & weekendsNext business dayAlways on
Consistency per leadDepends on workloadIdentical every time
Lead qualificationManual, inconsistentAutomatic, structured
Missed-call recoveryOften noneAutomatic text-back
Why roofing companies

Why roofing leads specifically need an instant response

Roofing leads don't behave like most other home service inquiries — and that's exactly what Structio is built around.

Storm surges create sudden urgency

A single storm can generate dozens of leads in the same day, all shopping several contractors at once. Whoever replies first usually wins the inspection.

Insurance-driven timelines

Many roofing jobs run on insurance claim deadlines. Homeowners want a contractor who can move quickly — and a fast first response signals exactly that.

Crews are in the field, not the office

Roofing teams are on roofs, not answering phones. Leads that come in during the workday often wait hours for a reply — long enough to lose the job.

Structio

Lead response platform for roofing contractors
Our mission

Built to close the gap between a lead and a booked appointment

Structio was built around a simple observation: roofing contractors don't lose jobs because their crews aren't good enough — they lose jobs because someone else called the homeowner back first.

Every part of the platform exists to close that gap — instant responses, automatic qualification, and a dashboard that shows your team exactly what's happening with every lead, in real time.

Pricing

What a slow response is actually costing you

Move the sliders to match your business. This is a rough estimate of the revenue at risk from delayed lead response each month.

Initial Implementation
$1,500 USD
A one-time investment to configure, connect, and launch your lead response system — not a software subscription.
  • Complete setup
  • Facebook Lead Ads integration
  • Personalized AI responses
  • Testing
  • Live deployment
  • Configuration
  • 30 days support
Get My Roofing Demo
Estimated monthly revenue at risk
$0
Based on leads lost to delayed response, at a standard close-rate assumption.
Common questions

Before you schedule the demo

A receptionist still needs to be on shift, available, and free the moment a lead comes in. Structio responds in seconds, 24/7, including nights and weekends — at a fraction of the cost of another hire.

Most CRMs store leads — they don't respond to them. Structio is built specifically to send an instant, personalized response and qualify the lead before it ever needs manual attention.

Structio responds the same way at 11 p.m. on a Saturday as it does at 10 a.m. on a Tuesday. After-hours leads are often the easiest ones to lose — and the easiest ones for Structio to save.

Yes. Structio connects directly to Facebook Lead Ads, so leads flow into your response system the moment they're submitted — no manual exports or spreadsheets.

Most systems go live in under an hour once your lead sources are connected. Our team handles the configuration — you don't need to learn any new software.

Yes. Every response is written around your business, your service area, and your tone — reviewed with you before your system goes live.

Stop losing roofing jobs to whoever calls back first.

Schedule a short live demo — we'll walk through your current lead flow and show you exactly how your system would be configured.

Schedule My Live Demo